View All, Branding, Packaging, Photoshoot, Campaign, Collab, Social/digital, Print, Celebrities...
LU HAN VETRESKALAND CAMPAIGN
VETRESKA’s first celebrity collaboration features Lu Han as the brand ambassador. In the campaign film, Lu Han, portrayed as a pet owner, enters VETRESKALAND—a whimsical virtual world that reflects the brand’s imagination and values.
Through this narrative, VETRESKA invites consumers to rethink and redefine their relationship and communication with pets. The campaign was launched nationwide, spanning over 200 offline locations and generating 1.04 billion online impressions. To adapt to both digital and physical media, the visuals adopted a clean, fashion-forward design, using distinct color palettes to highlight three product lines and enhance recall.
Client: VETRESKALocation: China2022
celebrity campaign photoshoot social/digital
Milestone：1.04 billion online impressions
307% year-on-year sales growth