Campaign Line: “Born to Defy” (生·无可限)
Design Direction:
Core Idea – Breakthrough & Elevation: The creative concept revolves around upward motion and transcending boundaries.
Visual Language – Cyberpunk Aesthetics: Inspired by the then-emerging Cyberpunk trend, the campaign builds a futuristic and exploratory atmosphere.
Brand Expression – Bold Innovation: The visuals highlight PUMA’s street-cool attitude and fearless drive for innovation.