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LIFE BALANCE VI
LIFE BALANCE is a new sub-brand under King Koil, focusing on compressed mattresses designed for easy transport — ideal for young renters and urban dwellers. To resonate with this audience, we adopted a youthful, flat design style infused with a touch of humor and playfulness, making the brand more approachable and relatable.
We also created an original brand character, “ZZ” — a large, soft, white figure that embodies the comfort and safety of the mattress. The name “ZZ” comes from the visual and phonetic representation of snoring (“zzzz”), symbolizing rest and relaxation.
Visually, the brand uses a soft, calming palette of light blue and mellow gold, complemented by black and white, creating a balance between modern simplicity and cozy warmth.
Client: LIFE BALANCELocation: CHINA2020
packaging branding ui social/digital print web design merchandise