This project focuses on the brand’s launch campaign, aiming to create a strong first impression through visual design. The first product to debut was the freeze-dried pet food series, with blue representing cats and red representing dogs, offering a clear and intuitive visual distinction on packaging.
Looking ahead, GIMMO plans to expand its product line with pet soups and vegetable freeze-dried food, reinforcing the brand’s vision of balanced and nutritious diets — ultimately forming a cohesive and complete product ecosystem.