Inspired by ambassador Liu Wen’s own story, the campaign explored her journey through photography, travel, and modeling — capturing the spirit of energy, freedom, and imagination that defines the CALI line.
Visually, the campaign used hand-drawn journal elements and stop-motion animation to create a playful yet authentic narrative, merging dreams with real-life moments.
Everyone has their own dream. You’re not just a dreamer — you’re a doer.
Go chase it. Your dream is yours alone.